loading-icon
Back to Careers

Senior VP of Marketing

Atlanta, Chicago, Dallas, Houston, Las Vegas, Miami, New York, San Diego, US Full Time Mid Level, Senior Level

About the Role

We are looking for an entrepreneurial leader with an innate ability to identify key consumer trends in performance health and personalized medicine. You understand the relationship between consumer marketing, brand voice, and the earned, owned and paid digital media ecosystem, and are able to facilitate synergy between them. You will be responsible for putting together a team that will ultimately build a brand and new category around performance health and acquire and develop relationships with our customers, driving cost-effective acquisition through digital and other channels to support the purchase of our comprehensive healthcare memberships, wellness products and educational programs. You will oversee a sizable working marketing budget, grow a high-performing, in-house team and partner with outside agencies to develop and evangelize our brand through a period of rapid development, testing and diversification. The ideal candidate will deploy hands-on leadership, have a proven track-record of building brands and high performing teams for dtc brands, and be adept at working within a long-established organization through a period of discovery and change.

Core competencies in: 

  • Revenue growth & optimization (direct response ecommerce and subscription products)
  • Strategic planning and organizational design
  • P&L management
  • Marketing strategy & brand development
  • PR and communications management
  • Creative development
  • Analytical testing & measurement
  • Media strategy & spending
  • Customer relationship management (CRM)
  • Influencer, athlete & celebrity marketing

Responsibilities:

Revenue growth & optimization

    • Strategically pursue growth in direct response ecommerce and subscription service products)
    • Own growth strategy for growing consumer company, contribute to strategic planning and organizational design discussions for various product offerings and company products

Brand and Product Positioning, Company Voice

    • Partner to update and optimize the company brand as well as position new products and services aimed at different segments so that the company messaging is cohesive and attractive to each.
    • Support branding and product positioning internally so that all parts of the organization act as consistent, aligned brand evangelizers including sales.
    • Discover and communicate customer insights to the greater organization as well as build creative content
    • Own media strategy, internal and external communications

Multi-Channel Customer Acquisition

    • Discover and test new and existing channels for customer acquisition
    • Establish and monitor efficiency metrics that inform investment decisions and performance monitoring for the team
    • Discover and drive digital customer acquisition through partnership with agencies and development of in-house resources targeting multiple channels, laying out the testing strategies for employees
    • Assess and deploy marketing campaigns with alternative, non-digital channels including affiliate sales and traditional media campaigns for consumers as well as influencers including celebrity and athletic platforms

Website and Inbound Marketing Platform Development

    • Support lead conversion by developing and continuously monitoring a robust, multi-step marketing funnel to nurture leads
    • Cohesively own and consider our website, social, search and email campaigns to support an overarching conversion strategy
    • Add sophistication to the company’s current understanding and treatment of its different customer types to strengthen our relationships with them.

Build and Develop In-House Talent

    • Recruit, retain and empower marketing team members to scale their area of responsibility across different products and services

You are:

  • Both tactically competent (capable of “rolling up your sleeves” and getting things done) and strategically adept
  • Recognized team builder and people leader
  • Relentlessly focused on “voice of the customer” with a strong brand sensibility
  • Effective at influencing centrally within an organization that has often operated de-centrally with a variety of stakeholders, including physicians
  • Tech-savvy, results-driven and highly analytical
  • Personally passionate and experienced around d2c customer discovery, building brands and launching products in the healthcare and wellness space
  • Skillful at working with a variety of channels to source different customer types, including eventually physicians

Skills and qualifications

  • 10+ years of professional experience with a strong progressive record in marketing leadership as well as consumer-facing, omnichannel digital direct response and P&L responsibility
  • Familiarity with HIPAA compliance and healthcare marketing best practices
  • Experience working with a sales team to coordinate for sales

Location

This is a remote position and the candidate may be located anywhere in the US. Some preference for Las Vegas, San Diego or Atlanta where we have growing hubs of company leadership.  If outside Las Vegas must be open to travel 40%.

 

Career posted 1 week ago
Share

Cenegenics is proud of the team we have assembled with employees who take great pride in extending superior Five-Star Service. If you are ready to dedicate yourself to superior service and to be part of our Member Success Team, we invite you to join us by submitting your application. Cenegenics is an Equal Opportunity Employer.

Apply Now
Powered by Formstack