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Marketing Technologist

Las Vegas, Los Angeles, US Full Time Mid Level

About the Company:

BestLife is high performance health, evolved. With over 200M men and women over 30 in the US experiencing incredibly common but overlooked or under-treated health issues related to aging, we are laser-focused on building a category-defining platform that enables healthy aging at scale.

Cenegenics is the inaugural and core company in the BestLife portfolio, a pioneer in preventive health. Its foundational offering is a peak performance and longevity membership program designed for men and women seeking to live their best and healthiest lives. Cenegenics offers data-driven, physician-supervised diagnostics and care in-person and online, setting a higher standard of care for people nationwide using precision medicine for preventive care. In 2022, the company will be celebrating 25 years of service for 30,000+ people.

Over the next few years, BestLife will be launching new, complementary products and services that scale our existing clinic-based membership model and knowledge base via telemedicine, machine learning and other cutting-edge capabilities. The company recently completed a major funding round with several top investors and will be launching in fall 2021 with a new brand and the formal announcement of our new portfolio businesses. We have big ambitions and a powerful tailwind to drive growth, and it is an exciting time to join the team that will be driving the next major advances in healthful aging.

 About the Role:

The Marketing Technologist has expertise in the digital intersection of marketing and technology.  This includes development, implementation, and adoption of marketing technology platforms and solutions in support of marketing initiatives including web, mobile, CRM, social, search and all channels of demand generation and paid media (SEM, Paid Social, Streaming.)  You will install, monitor, and maintain social, search, and advertising tracking pixels, UTMs and analytics while verifying the proper firing of
all tracking experiences in website, app, and web portal environments.

 

Essential Job Functions and Responsibilities:

  • Assist with the build and maintenance of the marketing and publishing platforms that power our business, including:

–    Landing pages, webinars, and membership sites to collect leads

–    WordPress and Shopify site maintenance and updates as necessary

  • Assist with the collection, review, attribution, and reporting of various marketing metrics and KPIs
  • Provide general assistance toward the Marketing team’s use of the various platforms, including internal technical support, troubleshooting, etc.
  • Evaluate new technologies when appropriate to inform new development and platform upgrades
  • Follow the tactical roadmap for the company’s websites, maintain development backlogs and manage features
  • Design, configure and manage the workflows/pixels/conversion tracking for marketing campaigns, A/B split testing, and use in marketing tools (i.e.: Salesforce Marketing Cloud, MailChimp, VWO, SAAS, Facebook Ads, Twitter Ads, Google Ads, etc.)
  • Collaborates with content team to support implementation of search
    engine optimization (SEO) initiatives including analysis, link building
    and content.
  • Collaborates with Product Team, providing
    insight from web analytics to help inform best practices for customer
    interactions with web and mobile-based applications.
  • Strong ability to navigate ambiguity and manage competing priorities

 

Education and Experience

  • You are a mid-level marketer with 3+ years of experience in marketing campaign deployment and marketing technology
  • Prefer the fast-moving chaos of a small entrepreneurial business vs. a slow corporate bureaucracy;
  • Work well and efficiently under time pressure and welcome feedback + last-minute revisions
  • Enjoy the opportunity to travel occasionally for company events and on-site meetings.
  • Basic HTML and / or CSS knowledge preferred
  • Experience managing and implementation of attribution models, pixel tracking
  • Experience with Google Tag Manager, Google Search Console, Google Analytics, Google Ad Words, Google Developer Platform
  • Salesforce experience required
  • Experience with Salesforce Marketing Cloud, MailChimp or other marketing automation system preferred
  • Experience with social media analytics and digital platform integrations
  • Experience with content management platforms and eCommerce
  • Experience with A/B testing methodologies and ad tracking solutions
  • Experience with web development required (WordPress, Shopify, etc.)
  • Must be proactive communicator self-starter, creative thinker, inspired, professional, decisive, confident, and focused

Investments in your health

  • Competitive compensation
  • A flexible (and/or remote) working environment
  • 100% employer-paid employee medical and dental premiums
  • Health Savings Account with company contributions
  • Employee Assistance Plan (EAP)
  • Supplemental insurance elections
  • Paid vacation and sick time
  • Education assistance program
  • Paid volunteer time off and team events
  • 401(k) with company match
  • Gym dues reimbursement
  • Other great perks and benefits

 BestLife is an Equal Opportunity Employer

BestLife policy is not to discriminate against any applicant or employee based on actual or perceived—or association with others of an actual or perceived—race, color, religious creed, sex or gender, national or ethnic origin, age, physical or mental disability, medical condition (including pregnancy, childbirth, and related conditions), genetic information, gender identify or expression (including transgender status), sexual orientation, marital status, veteran status, citizen or immigration status or any other basis protected by federal, State, or local laws. BestLife also prohibits harassment of applicants and employees based on any of these protected categories.

 BestLife participates in E-Verify

 Not sure if this is you?

If you don’t meet 100% of the above qualifications, you should still consider applying. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Career posted 2 months ago
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BestLife is proud of the team we have assembled and our staff take great pride in extending superior five-star service. We want a diverse team, with a broad range of experience and perspectives. Are you ready to dedicate yourself to superior service in order to help people discover and achieve their health goals and live their best lives through data-driven insights, clinician-led services and science-informed products?

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