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Director of PR & Communications

Remote, US Full Time Senior Level

About the Company

BestLife Holdings, Inc. (BestLife) is high performance health, evolved. With over 200M men and women over 30 in the US experiencing incredibly common but overlooked or under-treated health issues related to aging, we are laser-focused on building a category-defining platform that enables healthy aging at scale.

Cenegenics is the inaugural and core company in the BestLife portfolio, a pioneer in preventive health. Its foundational offering is a peak performance and longevity membership program designed for men and women seeking to live their best and healthiest lives. Cenegenics offers data-driven, physician-supervised diagnostics and care in-person and online, setting a higher standard of care for people nationwide using precision medicine for preventive care. In 2022, the company will be celebrating 25 years of service for 30,000+ people.

Over the next few years BestLife will be launching new, complementary products and services that scale our existing clinic-based membership model and knowledge base via telemedicine, machine learning and other cutting-edge capabilities. The company recently completed a major funding round with several top investors in healthy aging, functional medicine and consumer wellness, with participation from a number of well-known healthcare, digital media, professional sports athletes and will be launching in early 2022 with a new brand and the formal announcement of new portfolio businesses. We have big ambitions and a powerful tailwind to drive growth, and it is an exciting time to join the team that will be driving the next major advances in healthful aging.


About the Role

The Director of PR & Communications will lead all company communications including media campaigns, public relations and brand awareness efforts while building lead generation in an evolving, fast-paced environment with multiple company and product launches, as well as influencer programs.  This role requires a digitally-native marketer responsible for developing brand strategies that drive awareness and cultivates membership loyalty all while collaborating with the digital marketing, operations and sales team. The Director of PR & Communications acts as the creator and guardian of the brand to ensure integrity across all company initiatives, collaborates with company leadership to influence product launches and strategy, and ideates on all sorts of omni-channel growth – to include directly supporting with events and communications and will define and expand the reach of our stories across Cenegenics and other brands. As an influencer, change leader, and brand marketer, you will be responsible for building a strategic vision for our positioning and all corporate communications, setting the agenda and ensuring strength of our plans to deliver both short- and long-term results.


What You Will Do

Strategic Growth Strategist

  • Drive, generate, communicate and incorporate consumer insights that inform our positioning, customer segmentation and growth efforts relevant across our product and service and company offerings
  • Assess, identify, prioritize and execute on the highest leverage messaging investments for growth
  • Monitor, analyze and respond to industry changes and influences

Leadership of the PR Function

  • Responsible for all aspects of PR, developing and executing a content-based strategy elevating the brand awareness and brand equity
  • Is a PR guru and proactively continues to develop their contacts, skills, and knowledge, maximizing opportunities to gain access to national media (through conferences and events / connections etc.)
  • Forges strong media relationships and is a natural storyteller (PR efforts are content-driven and highly responsive to the market)
  • Work closely with the field sales team to implement marketing programming in the field and lead the inbound feedback loop
  • Contribute to new product innovation, working cross-functionally with Digital Marketing and Sales to develop new product and service opportunities
  • Includes a wide range of PR strategies into their communications plans, including thought leadership development, social media, advertising, sponsorships, collaborations and KOLs & Influencer relations
  • Manages and works collaboratively with our PR agency(ies), holding WIP updates and analyzing of their performance against set KPIs
  • Provides the PR agency with all current press kits and assets to ensure they have a constant stream of content and stories to pitch to media
  • Ideate and support all in-person and virtual events

Development & Leadership of the Influencer Programs

  • Develops and maintains influencer and/or micro-influencer programs and relationships appropriately for companies
  • Drive growth via build out and support of our in-house micro/influencer network

Developer and Guardian of the Brand & Brand Communications

  • Own overall company design and production of all positioning and assets related to organizational brand and advertising working hand-in-hand with the digital marketing team to implement, test, and optimize content in the digital media space
  • Drive cohesive and consistent messaging and content across all brand communications and programs supported by field and consumer insights
  • Assist with creation of executive / employee or other investor communications
  • Works with the marketing team to develop integrated PR, communications and marketing plans that include a strategic mix of paid, earned, and owned efforts
  • Develops impactful core messaging strategies and consumer segmentation content for all company audiences across all channels such as consumer, physician, partner and influencer facing communications
  • Handles all day-to-day press activities, seasonal and one-off promotional campaigns and supports the marketing and sales teams to generate coverage of all company activities

Key Leader within the Marketing Team

  • Integrate data and analytics into the culture of the marketing team to ensure KPIs are consistently set and measured, and to ensure data is integrated into the decision-making process
  • Own ideation and process of all creative and copy content in media campaigns, advertisements and PR print, online and social media
  • Assist in building a future Advisory Board of Physician and clinical thought leaders
  • Drive accountability for managing marketing spend and project budgets
  • Manage direct reports, third-party vendors and contractors
  • Update job knowledge by participating in educational opportunities, reading professional publications, maintaining professional networks and participating in professional organizations


What you bring to the table

  • An effective communicator and storyteller who can work with cross-functional teams, manage multiple complex projects simultaneously, and produce under tight deadlines
  • Both tactically competent (capable of “rolling up your sleeves”) and strategically adept with technical writing capabilities and the ability to deliver clear, concise, and compelling benefits for the right audience
  • Bachelor’s Degree in Communications, Journalism, Marketing, or Liberal Arts
  • A minimum of 8 years of PR experience (agency or in-house)
  • Previous PR experience in health & wellness, lifestyle or DTC preferred
  • Experience in breakthrough campaigns or a strategic understanding of how to break from the norm and make a brand stand out
  • Ability to integrate marketing and sales goals to develop press and communication strategies across multiple channels
  • Experience creating content driven PR campaigns that generate measurable ROI
  • Must have established contacts and connections with editors and various media/press outlets
  • Demonstrated ability to thrive in a highly visible fast-paced environment, managing multiple conflicting priorities while relentlessly focused on “voice of the customer” with a strong brand sensibility
  • Demonstrated ability to deal with difficult customer situations with tact, empathy, and professionalism
  • Possess high EQ and effective at influencing centrally within an organization that has often operated de-centrally with a variety of stakeholders, including physicians
  • Tech-savvy, results-driven and highly analytical with knowledge of metrics and ROI analysis
  • Passionate around d2c customer discovery, building brand voice for start-ups and legacy brands alike, launching products in the performance healthcare and digital health space
  • Excellent project management skills and the ability to develop strong partnerships with influencers, athletes and celebrities
  • Knowledgeable in operational execution from consulting, investments or operating capacity
  • Ethical and trustworthy
  • Excellent communication skills with the ability to clearly communicate in English, both verbally and in writing including presentation and speaking skills and who always takes context and audience into account
  • Occasional national travel


Who we are?

Great care and thoughtful consideration are taken when making our hiring decisions, and we are very proud of the team we have assembled. We have built an extremely unique organization which requires employees who take great pride in extending superior service each day. We empower our employees to be their best and achieve their career goals.

Our employees enjoy team activities which include charity drives, fitness challenges and group activities through our own “Culture Club.”


What we value

  • Family – we are a team that takes care of one another and helps each other perform at our best
  • Possibilities – we make the impossible possible. To our members we say, “We can make that work”
  • Excellence – in everything we do, big and small, we do it right – consistently
  • Integrity – we speak up and do the right thing
  • Collaboration – new ideas are best actioned together
  • Diversity – different backgrounds and perspectives better everything we do


Investments in your health

  • A flexible working environment
  • 100% employer-paid employee medical and dental premiums
  • Health Savings Account with company contributions
  • Employee Assistance Plan (EAP)
  • Supplemental insurance elections
  • Paid vacation and sick time
  • 10 paid holidays annually
  • Education assistance program
  • Paid volunteer time off and team events
  • Generous 401(k) company match
  • Gym dues reimbursement
  • Other great perks and benefits!


BestLife is an Equal Opportunity Employer

BestLife is an Equal Opportunity Employer. BestLife policy is not to discriminate against any applicant or employee based on actual or perceived—or association with others of an actual or perceived—race, color, religious creed, sex or gender, national or ethnic origin, age, physical or mental disability, medical condition (including pregnancy, childbirth, and related conditions), genetic information, gender identify or expression (including transgender status), sexual orientation, marital status, veteran status, citizen or immigration status or any other basis protected by federal, State, or local laws. BestLife also prohibits harassment of applicants and employees based on any of these protected categories.

BestLife participates in E-Verify


Not sure if this is you?

We want a diverse team, with a broad range of experience and perspectives. If you don’t meet 100% of the above qualifications, you should still consider applying. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Location: Remote


Career posted 4 weeks ago

BestLife is proud of the team we have assembled and our staff take great pride in extending superior five-star service. We want a diverse team, with a broad range of experiences and perspectives. Are you ready to dedicate yourself to superior service in order to help people discover and achieve their health goals and live their lives through data-driven, clinician-led services and science-informed products?

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